Work Motivation and Organizational Commitment in Retail Market: Moderating Role of Personality Traits

Abstract

Retail is a thriving economic sector that boosts industry and organization development, economic stability, and success. Retail has become Pakistan's main economic asset. Pakistani industry shunned retail a few years ago. Retailers face obstacles, problems, and fierce rivalry. Any firm or industry succeeds due to its employees' motivation, involvement, loyalty, honesty, hard work, and performance. A correlational research design has been used to examine the moderating relationship among the variables. A cross-sectional survey methodology was used to obtain data from participants using questionnaires. The sample included N = 212 persons from the retail industry, including male and female employees aged 20 to 60 years. The purposive sampling method was used because it is suitable for research with specific objectives related to the population. Organizational commitment, recognized regulation, and external regulation were strongly correlated with extraversion. Agreement was strongly correlated with commitment, internal, integrated, recognizable, introjected, and external regulation. Awareness was linked to commitment, internal, integrated, recognizable, introjected, and external regulation. Neuroticism correlated strongly with regulation discovery. Openness influenced internal, integrated, acknowledged, introjected, and external regulation. Internal regulation, integrated, identified, introjected, external regulation, and amotivation were strongly correlated with commitment. Extroversion, agreeableness, conscientiousness, and openness strongly interact to affect job motivation. The findings revealed significant mean differences in agreeableness, conscientiousness, neuroticism, openness, commitment, and work motivation across various age groups. Research has shown that work motivation positively correlates with organizational commitment.