Journal of Development and Social Sciences

Environmental Pollution and Industrialization in Pakistani Short Fiction: An Eco-Stylistic Analysis

Muhammad Ajmal, Sadia Akram, Saira Akhter — Tue, 01 Jul 2025 00:00:00 +0500

The objective of this research is to analyze selected Pakistani short fiction which depicts environmental pollution and industrialization through a combined lens of ecocriticism and stylistics which is referred to as eco-stylistics. The research examines the language and narrative devices used by selected fiction writers for describing ecological and human-related issues. This research highlights the significant use of words and the employment of symbols in analyzing conflict between characters and nature. The arrangement of sentences spoken by the individuals and the character’s voice both portray the environmental conflict as well as the political side of it. A close reading of the selected stories by Tariq Rahman, Daniyal Mueenuddin, and Mohammed Hanif reveal that the environmental pollution is sometimes described in literal sense and sometimes is seen as a symbol of troubles in the society. The research shows that the novels and short stories also criticize industrial growth and the treatment of people towards nature. The research further focuses on the social and economic differences among individuals. The research is significant in adding to the growth of eco-stylistics as a theoretical and methodological strategy in South Asian literature. The study also gives fresh outlook on the ecological awareness from the perspective of Anglophone Pakistani fiction.

Impact of Corporate Governance on Firm Performance with Moderating Role of Leverage: A Study of Non-Financial Listed Firms on Pakistan Stock Exchange

Moazzam Ali, Asia Batool, Hina Aziz — Sat, 05 Jul 2025 00:00:00 +0500

This study investigates the moderating role of leverage in the link between corporate governance variables and business performance using data from non-financial companies registered on the Pakistan Stock Exchange for the years 2018–2023. The findings show that performance is much enhanced by board size, independence, and experience, with firm size also having a substantial impact. As a moderating variable, leverage has a direct negative influence on performance, but it also mitigates the effects of governance variables like company age, board independence, and board meetings. The study emphasizes how crucial sound corporate governance is, as well as how leverage plays a complicated moderating role in influencing business performance. These results offer valuable perspectives for scholarly investigations and business operations in developing economies such as Pakistan.

Selling Authority: A Critical Discourse Analysis of Power Dynamics in Language Used in Pakistani Advertising Captions

Hafiza Mesbah, Dr. Haniya Munir, Tehmina — Wed, 09 Jul 2025 00:00:00 +0500

In today’s fast-moving consumer culture, advertising isn’t just about selling products—it’s about shaping minds. In Pakistan, the language used in advertising captions often goes unnoticed, yet it carries weight in how people see themselves, others, and the world around them. This study sets out to understand the hidden power dynamics in the language of Pakistani advertising and moreover,the choice of pronouns, emotional hooks, and cultural references that resonate with Pakistani audience. In a world where advertising shows not only what we buy but also how we think, the language in advertising captions has more than just a marketing message—related to power. This study explains how linguistic choices in contemporary Pakistani advertising captions overtly construct and reinforce power relations. For this study, we have taken a qualitative approach, using Norman Fairclough’s Critical Discourse Analysis model to closely examine advertising captions from Pakistani TV, print, and social media. Instead of just reading the words, we have focused on how they were used—looking at tone, pronouns, and cultural hints—to understand how power and influence quietly operate through language. Taking Fairclough’s Critical Discourse Analysis (CDA), the research investigates how these brief but persuasive captions use authority, social positioning, gendered language, and cultural symbolism to influence consumer behavior and identity. By interpreting a diverse range of Urdu and English advertisements from television, social media, and billboards, this study puts light on the silent but potent strategies advertisers use to command attention and obedience. In doing so, it enlightens the ways language becomes a vehicle for power in everyday consumer culture. Moreover, the findings of this study reveal that even the simplest advertising captions carry subtle layers of power. Undoubtedly, Brands often use friendly, familiar language to sound close to the audience, but underneath, they maintain authority—shaping how people think, feel, and respond through culturally loaded and emotionally charged words.

Work Motivation and Organizational Commitment in Retail Market: Moderating Role of Personality Traits

Saba Fayaz, Dr . Nasreen Akhtar, Dr. Muhammad waqas Butt — Wed, 09 Jul 2025 00:00:00 +0500

Retail is a thriving economic sector that boosts industry and organization development, economic stability, and success. Retail has become Pakistan's main economic asset. Pakistani industry shunned retail a few years ago. Retailers face obstacles, problems, and fierce rivalry. Any firm or industry succeeds due to its employees' motivation, involvement, loyalty, honesty, hard work, and performance. A correlational research design has been used to examine the moderating relationship among the variables. A cross-sectional survey methodology was used to obtain data from participants using questionnaires. The sample included N = 212 persons from the retail industry, including male and female employees aged 20 to 60 years. The purposive sampling method was used because it is suitable for research with specific objectives related to the population. Organizational commitment, recognized regulation, and external regulation were strongly correlated with extraversion. Agreement was strongly correlated with commitment, internal, integrated, recognizable, introjected, and external regulation. Awareness was linked to commitment, internal, integrated, recognizable, introjected, and external regulation. Neuroticism correlated strongly with regulation discovery. Openness influenced internal, integrated, acknowledged, introjected, and external regulation. Internal regulation, integrated, identified, introjected, external regulation, and amotivation were strongly correlated with commitment. Extroversion, agreeableness, conscientiousness, and openness strongly interact to affect job motivation. The findings revealed significant mean differences in agreeableness, conscientiousness, neuroticism, openness, commitment, and work motivation across various age groups. Research has shown that work motivation positively correlates with organizational commitment.

A Cross-Regional Study of Built Heritage Conservation in South Asia within the Global Heritage Discourse

Dr. Sana Younus, Dr. Saima Gulzar, Faiqa Khan — Fri, 11 Jul 2025 00:00:00 +0500

This paper explores the built heritage conservation perspectives around the globe while analysing the international charters and local practices in the South Asian region.The international charters provided extensive guidelines for the protection of heritage while following procedures. The implementation in diverse regional and cultural context still requires additional research and formulation of procedures. The study employed two phase qualitative methodology starting from the literature mapping for the synthesis of key trends and paradigms in global heritage discourse, highlighting the material-centric conservation to inclusive community engaged approaches for sustainability. The second stage analysis of global case studies to explore the operational challenges within the South Asian context. The finding reveals that in this part of the world the global heritage frameworks are embedded in conservation practice but facing severe issue due to the socio-cultural, political and historical factors in addition to the economic instability. The paper concludes with the recommendations for application of context-sensitive approach embedded with the traditional aspect and the global construct.

Impact of Good Governance on Dividend Payout Ratio: Moderated Mediation Effect of legal Origin and Corporate Reputation

Muhammad Naveed, Dr. Nousheen Tariq Bhutta — Sat, 12 Jul 2025 00:00:00 +0500

This study investigates whether legal origin moderates the relationship between corporate governance and dividend payout policies, mediated by corporate reputation, among Fortune 500 firms (2014–2022). Corporate governance, reputation, and dividend payout significantly impact corporate finance. Nevertheless, their combined influence across legal systems, especially common-law versus civil-law jurisdictions, remains underexplored. This quantitative study analyzed panel data of 324 Fortune 500 companies, yielding 2,808 firm-year observations across common-law and civil-law countries. Corporate governance and financial data were collected from Bloomberg, reputation rankings from Fortune, and country-level controls from the World Bank. Statistical analysis involved panel regressions and moderated mediation models. Robustness checks employed alternative dividend measurements and verification tests. Common-law countries exhibited strong governance enhancing corporate reputation and subsequently increasing dividends. Conversely, civil-law jurisdictions demonstrated weaker governance impacts, diminished reputational influence, and lower dividend payouts. Common-law regulators and managers should reinforce governance standards to sustain dividends via reputation. Civil-law jurisdictions must improve investor protections and governance frameworks for similar effectiveness.

Investigating Environmental Performance and Competitive Advantage with the perspective of Green Supply Chain Management

Rana Umer Farooq, Dr. Bilal Majid, Dr. Nadia Nasir — Sun, 13 Jul 2025 00:00:00 +0500

Green supply chain management is a modern practice adopted by manufacturing firms having greater influence on environmental sustainability. This study, based on the resource-based view theory, determine the impact of GSCM practices and moderating role of environment management system and firm size on environmental performance by leading towards the competitive advantage. Due to emerging demand of sustainable performance, organizations are struggling to improve their supply chain for getting competitive advantage Therefore, different parameters of supply chain along with implemented management systems is critically important to review. By quantitative cross-sectional approach and using questionnaire as a tool, purposive sample of 209 organizations of Punjab, Pakistan was taken to investigate the impact. It revealed that GSCM dimensions influence directly to the environmental performance and indirectly to the competitive advantage for large sized firms while this response is dull in case of small size firms while effective environment management system accelerates the strength of these relationships. This study contributes theoretically by providing a lens to judge the GSCM and EP relationship in the context of firm size and provide guidelines to industrial practitioners for implementing GSCM strategies in order to get long-term competitive advantage under the umbrella of environmental sustainability.