Journal of Development and Social Sciences https://ojs.jdss.org.pk/journal <h1><a href="https://jdss.org.pk/">Journal of Development and Social Sciences (JDSS)</a></h1> <p><strong>Orients Social Research Consultancy (OSRC) Securities Exchange Commission of Pakistan (N0.ARL/INC4757)</strong> is an educational set up to manage the educational and research activities with modern scientific devices for the welfare and to educate the nation with these objectives</p> <ul> <li>To improve the quality of education and research activities</li> <li>To provide the chance to avail modern method of teaching and learning to students, teachers and researchers.</li> <li>To held conferences, lectures, discussions to raise research activities</li> </ul> <p>Journal of Development and Social Sciences (JDSS) publishes original and quality research in all disciplines of social sciences. is a <strong>Triple-blind peer-reviewed</strong> <strong>open access</strong> multidisciplinary research journal that publishes. This academic research journal addresses both applied and theoretical issues in social sciences in English language. Likely subscribers are universities, research institutions, governmental, non-governmental agencies and individual researchers.</p> en-US <p><img src="https://jdss.org.pk/img/open-access.png" alt="Open Access" /></p> <p><strong>ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) &amp; Journal of Development and Social Sciences (JDSS)</strong> adheres to <strong>Creative Commons Attribution-Non Commercial 4.0 International License</strong>. The authors submitting and publishing in <strong>JDSS</strong> agree to the copyright policy under <strong>creative common license 4.0 (Attribution-Non Commercial 4.0 International license)</strong>. Under this license, the authors published in <strong>JDSS</strong> retain the copyright including publishing rights of their scholarly work and agree to let others remix, tweak, and build upon their work non-commercially. All other authors using the content of <strong>JDSS</strong> are required to cite author(s) and publisher in their work. Therefore, <strong>ORIENTS SOCIAL RESEARCH CONSULTANCY (OSRC) &amp; Journal of Development and Social Sciences (JDSS)</strong> follow an <strong>Open Access</strong> Policy for copyright and licensing.</p> <p><img src="https://i.creativecommons.org/l/by-nc/4.0/88x31.png" alt="Creative Commons License" /> </p> <p><a href="https://sfdora.org/"><img src="https://jdss.org.pk/img/signatory-of-dora.png" alt="Signatory of DORA" /></a></p> editor@jdss.org.pk (Dr. Ijaz Ahmed Tatlah) editor.jdss@gmail.com (Dr. Fariha Sohil) Tue, 01 Jul 2025 15:17:38 +0500 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Environmental Pollution and Industrialization in Pakistani Short Fiction: An Eco-Stylistic Analysis https://ojs.jdss.org.pk/journal/article/view/1416 <p>The objective of this research is to analyze selected Pakistani short fiction which depicts environmental pollution and industrialization through a combined lens of ecocriticism and stylistics which is referred to as eco-stylistics. The research examines the language and narrative devices used by selected fiction writers for describing ecological and human-related issues. This research highlights the significant use of words and the employment of symbols in analyzing conflict between characters and nature. The arrangement of sentences spoken by the individuals and the character’s voice both portray the environmental conflict as well as the political side of it. A close reading of the selected stories by Tariq Rahman, Daniyal Mueenuddin, and Mohammed Hanif reveal that the environmental pollution is sometimes described in literal sense and sometimes is seen as a symbol of troubles in the society. The research shows that the novels and short stories also criticize industrial growth and the treatment of people towards nature. The research further focuses on the social and economic differences among individuals. The research is significant in adding to the growth of eco-stylistics as a theoretical and methodological strategy in South Asian literature. The study also gives fresh outlook on the ecological awareness from the perspective of Anglophone Pakistani fiction.</p> Muhammad Ajmal, Sadia Akram, Saira Akhter Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1416 Tue, 01 Jul 2025 00:00:00 +0500 Impact of Corporate Governance on Firm Performance with Moderating Role of Leverage: A Study of Non-Financial Listed Firms on Pakistan Stock Exchange https://ojs.jdss.org.pk/journal/article/view/1421 <p>This study investigates the moderating role of leverage in the link between corporate governance variables and business performance using data from non-financial companies registered on the Pakistan Stock Exchange for the years 2018–2023. The findings show that performance is much enhanced by board size, independence, and experience, with firm size also having a substantial impact. As a moderating variable, leverage has a direct negative influence on performance, but it also mitigates the effects of governance variables like company age, board independence, and board meetings. The study emphasizes how crucial sound corporate governance is, as well as how leverage plays a complicated moderating role in influencing business performance. These results offer valuable perspectives for scholarly investigations and business operations in developing economies such as Pakistan.</p> Moazzam Ali, Asia Batool, Hina Aziz Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1421 Sat, 05 Jul 2025 00:00:00 +0500 Selling Authority: A Critical Discourse Analysis of Power Dynamics in Language Used in Pakistani Advertising Captions https://ojs.jdss.org.pk/journal/article/view/1423 <p>In today’s fast-moving consumer culture, advertising isn’t just about selling products—it’s about shaping minds. In Pakistan, the language used in advertising captions often goes unnoticed, yet it carries weight in how people see themselves, others, and the world around them. This study sets out to understand the hidden power dynamics in the language of Pakistani advertising and moreover,the choice of pronouns, emotional hooks, and cultural references that resonate with Pakistani audience. In a world where advertising shows not only what we buy but also how we think, the language in advertising captions has more than just a marketing message—related to power. This study explains how linguistic choices in contemporary Pakistani advertising captions overtly construct and reinforce power relations. For this study, we have taken a qualitative approach, using Norman Fairclough’s Critical Discourse Analysis model to closely examine advertising captions from Pakistani TV, print, and social media. Instead of just reading the words, we have focused on how they were used—looking at tone, pronouns, and cultural hints—to understand how power and influence quietly operate through language. Taking Fairclough’s Critical Discourse Analysis (CDA), the research investigates how these brief but persuasive captions use authority, social positioning, gendered language, and cultural symbolism to influence consumer behavior and identity. By interpreting a diverse range of Urdu and English advertisements from television, social media, and billboards, this study puts light on the silent but potent strategies advertisers use to command attention and obedience. In doing so, it enlightens the ways language becomes a vehicle for power in everyday consumer culture. Moreover, the findings of this study reveal that even the simplest advertising captions carry subtle layers of power. Undoubtedly, Brands often use friendly, familiar language to sound close to the audience, but underneath, they maintain authority—shaping how people think, feel, and respond through culturally loaded and emotionally charged words.</p> Hafiza Mesbah, Dr. Haniya Munir, Tehmina Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1423 Wed, 09 Jul 2025 00:00:00 +0500 Work Motivation and Organizational Commitment in Retail Market: Moderating Role of Personality Traits https://ojs.jdss.org.pk/journal/article/view/1424 <p>Retail is a thriving economic sector that boosts industry and organization development, economic stability, and success. Retail has become Pakistan's main economic asset. Pakistani industry shunned retail a few years ago. Retailers face obstacles, problems, and fierce rivalry. Any firm or industry succeeds due to its employees' motivation, involvement, loyalty, honesty, hard work, and performance. A correlational research design has been used to examine the moderating relationship among the variables. A cross-sectional survey methodology was used to obtain data from participants using questionnaires. The sample included N = 212 persons from the retail industry, including male and female employees aged 20 to 60 years. The purposive sampling method was used because it is suitable for research with specific objectives related to the population. Organizational commitment, recognized regulation, and external regulation were strongly correlated with extraversion. Agreement was strongly correlated with commitment, internal, integrated, recognizable, introjected, and external regulation. Awareness was linked to commitment, internal, integrated, recognizable, introjected, and external regulation. Neuroticism correlated strongly with regulation discovery. Openness influenced internal, integrated, acknowledged, introjected, and external regulation. Internal regulation, integrated, identified, introjected, external regulation, and amotivation were strongly correlated with commitment. Extroversion, agreeableness, conscientiousness, and openness strongly interact to affect job motivation. The findings revealed significant mean differences in agreeableness, conscientiousness, neuroticism, openness, commitment, and work motivation across various age groups. Research has shown that work motivation positively correlates with organizational commitment.</p> Saba Fayaz, Dr . Nasreen Akhtar, Dr. Muhammad waqas Butt Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1424 Wed, 09 Jul 2025 00:00:00 +0500 A Cross-Regional Study of Built Heritage Conservation in South Asia within the Global Heritage Discourse https://ojs.jdss.org.pk/journal/article/view/1425 <p>This paper explores the built heritage conservation perspectives around the globe while analysing the international charters and local practices in the South Asian region.The international charters provided extensive guidelines for the protection of heritage while following procedures. The implementation in diverse regional and cultural context still requires additional research and formulation of procedures. The study employed two phase qualitative methodology starting from the literature mapping for the synthesis of key trends and paradigms in global heritage discourse, highlighting the material-centric conservation to inclusive community engaged approaches for sustainability. The second stage analysis of global case studies to explore the operational challenges within the South Asian context. The finding reveals that in this part of the world the global heritage frameworks are embedded in conservation practice but facing severe issue due to the socio-cultural, political and historical factors in addition to the economic instability. The paper concludes with the recommendations for application of context-sensitive approach embedded with the traditional aspect and the global construct.</p> <p>&nbsp;</p> Dr. Sana Younus, Dr. Saima Gulzar, Faiqa Khan Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1425 Fri, 11 Jul 2025 00:00:00 +0500 Impact of Good Governance on Dividend Payout Ratio: Moderated Mediation Effect of legal Origin and Corporate Reputation https://ojs.jdss.org.pk/journal/article/view/1426 <p>This study investigates whether legal origin moderates the relationship between corporate governance and dividend payout policies, mediated by corporate reputation, among Fortune 500 firms (2014–2022). Corporate governance, reputation, and dividend payout significantly impact corporate finance. Nevertheless, their combined influence across legal systems, especially common-law versus civil-law jurisdictions, remains underexplored. This quantitative study analyzed panel data of 324 Fortune 500 companies, yielding 2,808 firm-year observations across common-law and civil-law countries. Corporate governance and financial data were collected from Bloomberg, reputation rankings from Fortune, and country-level controls from the World Bank. Statistical analysis involved panel regressions and moderated mediation models. Robustness checks employed alternative dividend measurements and verification tests. Common-law countries exhibited strong governance enhancing corporate reputation and subsequently increasing dividends. Conversely, civil-law jurisdictions demonstrated weaker governance impacts, diminished reputational influence, and lower dividend payouts. Common-law regulators and managers should reinforce governance standards to sustain dividends via reputation. Civil-law jurisdictions must improve investor protections and governance frameworks for similar effectiveness.</p> Muhammad Naveed, Dr. Nousheen Tariq Bhutta Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1426 Sat, 12 Jul 2025 00:00:00 +0500 Investigating Environmental Performance and Competitive Advantage with the perspective of Green Supply Chain Management https://ojs.jdss.org.pk/journal/article/view/1427 <p>Green supply chain management is a modern practice adopted by manufacturing firms having greater influence on environmental sustainability. This study, based on the resource-based view theory, determine the impact of GSCM practices and moderating role of environment management system and firm size on environmental performance by leading towards the competitive advantage. Due to emerging demand of sustainable performance, organizations are struggling to improve their supply chain for getting competitive advantage Therefore, different parameters of supply chain along with implemented management systems is critically important to review. By quantitative cross-sectional approach and using questionnaire as a tool, purposive sample of 209 organizations of Punjab, Pakistan was taken to investigate the impact. It revealed that GSCM dimensions influence directly to the environmental performance and indirectly to the competitive advantage for large sized firms while this response is dull in case of small size firms while effective environment management system accelerates the strength of these relationships. This study contributes theoretically by providing a lens to judge the GSCM and EP relationship in the context of firm size and provide guidelines to industrial practitioners for implementing GSCM strategies in order to get long-term competitive advantage under the umbrella of environmental sustainability.</p> Rana Umer Farooq, Dr. Bilal Majid, Dr. Nadia Nasir Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1427 Sun, 13 Jul 2025 00:00:00 +0500 Demographic Moderators in the Work–Family Conflict and Cognitive Bandwidth Relationship: Evidence from Dual-Career Married Adults in Pakistan https://ojs.jdss.org.pk/journal/article/view/1429 <p>This study investigates how the relationship between work-family conflict (WFC) and cognitive bandwidth (CB) is moderated by gender, family system, employment type, years of marriage, and number of children among dual-career married adults in Pakistan.<br>Cognitive bandwidth is the limited mental capacity available to manage daily demands. In dual-career households, especially in collectivist societies like Pakistan, family dynamics can influence how WFC affects mental resources. However, limited research addresses these effects contextually. Using a cross-sectional quantitative design, 400 married dual-career individuals were surveyed through purposive sampling. Standardized tools included the WFC Scale (Haslam et al., 2015) and a newly developed cognitive bandwidth scale. Demographic data were also collected. OLS regression with interaction terms tested moderation effects. Family system and number of children significantly moderated the WFC-CB relationship. Nuclear families and more children intensified the negative impact. Gender, employment type, and years of marriage were not significant. Culturally tailored workplace policies should support nuclear families with caregiving loads to preserve cognitive capacity and reduce burnout.</p> Aqsa Abdul Khaliq, Dr. Samar Fahad Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1429 Fri, 18 Jul 2025 00:00:00 +0500 Impact of US Dollar Exchange Rate and Interest Rate Volatility on Stock Market Capitalization in Pakistan: Empirical Evidence from 2007 to 2016 https://ojs.jdss.org.pk/journal/article/view/1430 <p>This study examines the impact of US dollar exchange rate and interest rate volatility on Pakistan’s stock market capitalization during 2007–2016, focusing solely on annual macroeconomic indicators. In emerging economies like Pakistan, fluctuations in key macroeconomic indicators can significantly shape stock market performance. Despite extensive global research, limited evidence exists on their combined long- and short-run effects in the Pakistani context. The research adopts a quantitative time-series design using annual data from the Pakistan Stock Exchange (market capitalization), the State Bank of Pakistan (interest rates), and international financial databases (PKR/USD exchange rate). Key statistical tools include the Augmented Dickey-Fuller (ADF) test for stationarity, Johansen cointegration for long-run relationships, Error Correction Model (ECM) for short-run dynamics, Ordinary Least Squares (OLS), and Granger causality tests. The study models log-transformed variables and ensures robust diagnostics through multicollinearity and residual testing. Exchange rate volatility had a significant positive long-term impact on market capitalization, while interest rate volatility showed a weaker, negative effect. In the short run, only exchange rate movements were significant. Granger causality confirmed that both variables influence market capitalization, with 22% of disequilibrium corrected annually. Policymakers should prioritize exchange rate stability and adopt measured interest rate policies to support stock market growth and investor confidence.</p> Muhammad Ishaq Khan, Dr. Muhammad Shafiq, Masood Khan Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1430 Sat, 19 Jul 2025 00:00:00 +0500 From Occupation to Accountability: International Legal Remedies for the Kashmir Crisis https://ojs.jdss.org.pk/journal/article/view/1431 <p>This study critically examines the legal status of the Kashmir conflict through the lens of international law, emphasizing the right to self-determination, the role of international legal instruments, and the failure of global institutions, particularly the United Nations, in addressing this prolonged dispute. The research adopts systematic doctrinal legal approach to critically analyze the legal standing of Kashmir dispute under international law. The study intends to develop a legal case in support of the right to self-determination of people of Kashmir and evaluate the degree to which international legal norms have been respected, disregarded or infringed in this context. The study after detailed deliberation concludes that the revocation of Article 370 and ongoing military occupation by India in Jammu and Kashmir violate jus cogens norms, including the Geneva Conventions, the UN Charter, and the Genocide Convention. It not only highlights systemic human rights abuses and alleged crimes against humanity, but also advocates for legal recourse through the International Criminal Court and other judicial bodies. The work underscores that the Kashmir issue should be re-framed as a humanitarian crisis rather than a bilateral or territorial dispute. A forward-looking legal strategy is recommended, urging international judicial intervention to ensure accountability, uphold human dignity, and support the Kashmiri people's inalienable right to self-determination.</p> Dr. Syed Murad Ali Shah, Dr. Syed Muhammad Farrukh Bukhari, Khawaja Noor Ul Ain Copyright (c) 2025 Journal of Development and Social Sciences https://creativecommons.org/licenses/by-nc/4.0 https://ojs.jdss.org.pk/journal/article/view/1431 Mon, 21 Jul 2025 00:00:00 +0500