Breaking News Valence on Youth: Cultivation of Sensationalism and Negativism through Cable TV Channels in Pakistan

Authors

  • Madassar Hussain Shah Assistant Professor , Department of Communication and Media Studies , University of Sargodha, Sargodha, Punjab, Pakistan
  • Maryam Waqas Lecturer , Department of Mass Communication , National University of modern Languages, Lahore campus, Lahore, Punjab, Pakistan
  • Saima Kausar Assistant Professor , Department of Communication and Media Studies , University of Sargodha, Sargodha, Punjab, Pakistan

DOI:

https://doi.org/10.47205/jdss.2022(3-II)09

Keywords:

Breaking News, Cable TV, Negativism, Pakistan, Sensationalism, Valence

Abstract

Breaking news is the phenomenon that emerged to capture the significant ratings in the news market of cable TV channels in Pakistan. However, the core idea behind breaking news is ‘If it will bleed, it will lead’ that essentially cultivates sensationalism and negativism in society particular youth is significantly influenced from the Cable TV channels’ breaking news. This study is exploring breaking news valence on youth and sees how it cultivates sensationalism and negativism through cable TV networks in Pakistan. A descriptive study is designed to see the breaking news influence on the youth (male and female) considering two variables i.e. sensationalism and negativism with convenience random sample of 320 students of Faculty of Arts and Humanities, Sargodha University, Pakistan. The findings of study revealed that respondents reflect their significant interest in the breaking news as Dunia news, ARY news, Express TV and Geo TV while politics and crimes are significant reported breaking news categories. However, male respondents view news whereas female respondents assess crimes content sensational. Moreover, significant female feel themselves insecure and take negative effects after watching breaking news as compare to male respondents. Further, negative stories and negative effect are expected to create cultivation of sensationalism and negativism among youth of Pakistan. Standard code of ethics by an independent agency is recommended on news for cable networks in Pakistan.

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Published

2022-06-30

Details

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    PDF Downloads: 119

How to Cite

Hussain Shah, M., Waqas, M., & Kausar, S. (2022). Breaking News Valence on Youth: Cultivation of Sensationalism and Negativism through Cable TV Channels in Pakistan. Journal of Development and Social Sciences, 3(2), 82–95. https://doi.org/10.47205/jdss.2022(3-II)09

Issue

Vol. 3 No. 2 (2022): April to June

Section

Articles

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