Role of E-Journalism in Creating Awareness regarding Gender Equality and Women Empowerment among University Students in Pakistan

Abstract

This study explores the interplay between social media, gender inequality, and women's empowerment, highlighting the significant influence of socio-cultural, economic, and other barriers. Utilizing a survey methodology, data were collected from 550 university students in Lahore, Pakistan, to gauge gender perceptions and experiences. The researchers employed a feminist theoretical framework to guide the analysis. The study aims to evaluate the role of e-journalism in raising awareness about gender inequality and women's empowerment among both men and women in Pakistan. Additionally, it seeks to identify the socio-cultural, political, economic, and technological barriers that contribute to gender inequality in the country. The findings reveal that e-journalism effectively disseminates awareness by showcasing successful stories of women. Nevertheless, political, technological, economic, and socio-cultural obstacles remain significant contributors to gender inequality in Pakistan.