A comparative study of Chinese and Pakistan ceramics commercialization: A case study of Gujrat Pakistan
DOI:
https://doi.org/10.47205/jdss.2023(4-I)31Keywords:
Ceramics, China, Commercialization, Gujrat, Marketing, PakistanAbstract
Ceramic art and its utility are very old properties of human being which worked at different places in the past and are still being use. China is considered to be one of the initiators this commercial and artistic approach of the ceramics in the world. This article focuses on the commercial and marketing aspect of the ceramic in China and Pakistan. The methodological aspect of this article is the field work and historical analytical method. The data used in this article are both primary and the secondary in nature. The results of the research articles shows that the Chinese and Pakistani Gujrat ceramics have a number of similarities collectively but the ceramics marketing and commercialization is faster in China than Pakistan and Chinese market utilize the in much bigger. It also shows that the working patterns and craft process is changing in Pakistan as well but slowly.
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