Exploring the Impact of Online Social Networking on College Student's Academic Performance: A Comprehensive Analysis

Abstract

This study aims to explore how social networking impacts college students' academic performance against a backdrop where social media has become integral to student life. Employing a mixed-methods approach, we conducted surveys and interviews involving 300 students to comprehensively investigate this relationship. Quantitative analysis revealed a significant negative correlation between social media usage and GPA (r = -0.30) as well as study time (r = -0.40). Students who spent more time on social media tended to achieve lower grades and allocate less time to studying. Qualitative data illuminated a nuanced picture: while some students used social networks for academic support, others experienced distractions, procrastination, compromised time management, and increased stress levels. The findings underscore the importance of developing effective time management strategies to balance social media use and academic responsibilities. Educators and parents play a crucial role in guiding students to achieve this equilibrium. Additionally, colleges should consider implementing digital well-being programs to support students in navigating their social media usage. Moving forward, future research should focus on exploring the enduring impacts of social networking on academic performance and evaluating interventions to mitigate its negative effects. These insights provide valuable guidance for stakeholders seeking to enhance students' academic success in an increasingly digital environment.