Artificial Intelligence a Catalyst for the Business Decision Making: A Conceptual Analysis

Authors

  • Jan Muhammad Dean, Faculty of Management Sciences, Commerce and Social Sciences, University of Gwadar, Gwadar, Balochistan, Pakistan
  • Abdul Kabeer Kazi Dean, Faculty of Health Management Sciences, Baqai Medical University, Karachi, Sindh, Pakistan
  • Bilal Ahmed Lecturer, Department of Management Sciences, Lasbela University of Agriculture, Water & Marine Sciences, Wadh Campus, Balochistan, Pakistan

DOI:

https://doi.org/10.47205/jdss.2023(4-IV)62

Keywords:

Artificial Intelligence, Automation, Data-Driven Decision Making, Machine Learning, Personalization and Customer Experience, Supply Chain Optimization

Abstract

Artificial intelligence is considered the fastest-growing technology globally in the second decade of the 21st century. Different information technology companies have introduced Numerous artificial intelligence applications globally, with their uses in different industry perspectives. The business sector is one of the leading sectors that is adopting the artificial intelligence tools for its decision-making processes. A qualitative-based conceptual analysis method was used to address the issue in question. The researcher has gathered vast literature based on artificial intelligence and developed some literature-based themes, which are the main business sector areas where they use artificial intelligence as a decision-making process. Based on the findings, the following themes: data-driven decision-making, machine learning, automation, Personalization and Customer Experience, and supply chain optimization were developed from the past literature. Based on these developed themes, this study recommends that future researchers test these themes quantitatively on artificial intelligence decision-making to enhance the generalizability of the findings further.

Downloads

Published

2023-12-06

Details

    Abstract Views: 205
    PDF Downloads: 144

How to Cite

Muhammad, J., Kazi, A. K., & Ahmed, B. (2023). Artificial Intelligence a Catalyst for the Business Decision Making: A Conceptual Analysis. Journal of Development and Social Sciences, 4(4), 699–706. https://doi.org/10.47205/jdss.2023(4-IV)62