Perception of Pakistani Youth Regarding Mediated Sexual Health Education

Abstract

This paper is an attempt to examine the perception of Pakistani youth regarding sexual health education and to analyze the extent to which the youth is exposed to Pakistani media content regarding this. The objective of this study is to explore the exposure, awareness level of Pakistani youth towards sexual health education. For this purpose, the researchers used pretest posttest experimental method with structured questionnaire consisting of closed ended questions. A sample of 150 young people of the age 18- 25 was analyzed under the light of ‘social cognitive theory’. The findings of this study conclude that there is a notable difference between the mean score of Pakistani youth on sexual health awareness before and after the intervention. Media exposure and sexual health education are not positively related to each other as Pakistani media content lack in creating awareness and education on sexual health issues regarding Pakistani youth. The study recommended that Pakistani media can design such content which educate youth how to manage their sexual health problems keeping in view the social and ethical standards and traditions.