Nurturing Creative Economies in Pakistan through the Craft of Hand Block Printing

Abstract

The primary objective of this paper is to explore the prospective capability of hand block printing, an age-old craft, in developing Pakistan’s creative economy. This paper has discussed multiple reasons like a lack of value chain, insufficient government support and non-progressive production approach of craftsmen and has highlighted the efforts that have been taken by different NGOs and government organizations at different times for the uplifting of this craft along with the shortcomings of these efforts. In this research, qualitative methodology has been used and study two major centers – Lahore and Kahror Pakka have been selected as case studies for a comparative analysis. This study is based on contextual and intrinsic exploration of various factors affecting this craft. As a conclusive note, it has been witnessed that although this craft has been consistently present, it is unable to play its role in the growth of the creative industry of Pakistan. Creation of a value chain would boost this craft sector into a booming industry contributing to sustainable economic development.