Investigating Environmental Performance and Competitive Advantage with the perspective of Green Supply Chain Management

Abstract

Green supply chain management is a modern practice adopted by manufacturing firms having greater influence on environmental sustainability. This study, based on the resource-based view theory, determine the impact of GSCM practices and moderating role of environment management system and firm size on environmental performance by leading towards the competitive advantage. Due to emerging demand of sustainable performance, organizations are struggling to improve their supply chain for getting competitive advantage Therefore, different parameters of supply chain along with implemented management systems is critically important to review. By quantitative cross-sectional approach and using questionnaire as a tool, purposive sample of 209 organizations of Punjab, Pakistan was taken to investigate the impact. It revealed that GSCM dimensions influence directly to the environmental performance and indirectly to the competitive advantage for large sized firms while this response is dull in case of small size firms while effective environment management system accelerates the strength of these relationships. This study contributes theoretically by providing a lens to judge the GSCM and EP relationship in the context of firm size and provide guidelines to industrial practitioners for implementing GSCM strategies in order to get long-term competitive advantage under the umbrella of environmental sustainability.