Empowering Communities for Safer Roads: A Study of Road Safety Campaigns in Punjab

Abstract

Every year, millions of lives are lost or affected by road accidents, prompting governments, NGOs, and other stakeholders to launch road safety campaigns aimed at raising awareness, educating road users, and promoting safer behaviors. In this context present research article aims to provide a detailed analysis of the impact of road safety campaigns on road users. Therefore, present study used a questionnaire as a data collection tool, random sampling, and a descriptive research design. This study offered important insights on the efficiency of road safety campaigns in encouraging safer behaviors among drivers. On the bases of the findings of the study, using behavioral insights, implementing creative communication techniques, improving stakeholder engagement, and including road safety education into curriculum are a few possible recommendations. Moreover, this research attempted to make a significant and long-lasting contribution to the field of road safety by a thorough analysis of the effects of road safety initiatives on road users.