Morning Shows and Ethical Considerations: A Comparative Analysis of “Good Morning Pakistan” and “Dhanak”

Abstract

This study looks into how morning shows, especially "Good Morning Pakistan" and "Dhanak," affect society, with an emphasis on social issues, ethical issues, and cultural standards. The research uses quantitative content analysis, which is based on agenda setting and framing theories, to evaluate the content frames of these shows. Despite being essential news and entertainment outlets, morning shows mostly draw female viewers. To assess their societal role, one must comprehend their impact on social discourse, ethical norms, and cultural representation. The study chooses the sample size and takes into account three units of analysis: social issues, ethics, and culture by simple random sampling. The results show that "Good Morning Pakistan" is better in line with Pakistani culture, gives greater weight to ethical issues, and addresses social issues in greater detail than "Dhanak." Enhancing cultural representation, strengthening ethical frameworks, and promoting in-depth conversations on hot-button social problems are among the suggestions for improving morning show programming.