Fostering Employees’ Creativity through a Mediation Mechanism: A South Asian Perspective

Abstract

This study aims to investigate the connection between ethical leadership and employees’ creativity through affective commitment and determine whether affective commitment affects employees’ creativity among workers in Punjab's telecom industry. Data from several telecom businesses in Lahore and Gujranwala were gathered using a convenience sampling technique and a self-administrated questionnaire of 284 employees. The results imply that the connection between ethical leadership and employees’ creativity is mediated by affective commitment. Employees’ creativity is greatly benefited by affective commitment. Additionally, the results support earlier research that suggests ethical leadership fosters creativity. The results suggest that encouraging employees' creativity requires ethical leadership and affective commitment. Strong affective commitment leads to highly innovative behavior in employees. It is advised that managers behave ethically to foster a robust affective commitment link among staff members to unleash employees’ creativity.