Fueling Achievement: Revealing the Driving Forces for Success among Women Entrepreneurs in Sindh's Home-Based Businesses

Abstract

This study examines success factors impacting women entrepreneurs in Sindh and their contribution to business success. Using a quantitative approach, primary data is collected via a closed-ended questionnaire from 200 women entrepreneurs with registered businesses in Sindh. The study considers four independent variables (Need for Achievement, Economic factors, Risk taking, and Socio-Cultural aspects) and success as the dependent variable. Data validity and reliability are assessed through convergent validity and composite reliability tools using SMART-PLS 3 software. Results demonstrate statistically valid and reliable data, showing moderate to strong correlations between each factor and women entrepreneurs' success. Regression analysis in SPSS software confirms the relationship between variables. Findings highlight the significant and positive impact of Need for Achievement, Economic factors, and Socio-Cultural aspects on women entrepreneurs' success. These insights are valuable for aspiring women entrepreneurs and organizations such as SMEDA and financial institutes in approving loans for women-led businesses.