Relationship between Entrepreneurial Export Orientation and Export Entrepreneurship: Empirical Evidence from Pakistan
Keywords:Entrepreneurial Export Orientation, Export Entrepreneurship, Export
This study aims to find the impact of entrepreneurial export orientation on export entrepreneurship in the Pakistani context. For this purpose, data were collected from 134 exporting firms in Pakistan by using a questionnaire. Collected data were analyzed with the help of Smart PLS. measurement model confirmed the validity and reliability of measures of variables. Additionally, the structural model provides the positive impact of entrepreneurial export orientation on export entrepreneurship. In particular, risk-taking, proactiveness, and innovativeness have a positive impact on export entrepreneurship. The export entrepreneurship framework of the study is helpful for managers and policymakers seeking a boost in exports.
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