Role of Media for Promotion of Sports in Pakistan


  • Shazia Nosheen Sports Officer, Directorate of Female Sports The Isalmia University of Bahawalpur, Punjab, Pakistan
  • Pir Muhammad Abdul Aziz shah PhD Scholar, Department of Physical Education, of University of Sindh Jamshoro, Sindh, Pakistan
  • Syed Asif Imran Raza Director, Sports & Public Relation Officer, Cholistan University of Veterinary and Animal Sciences Bahawalpur, Punjab, Pakistan



Role, Media, Promotion, Sports


Purpose of this article study, media influence on promoting sports’ that the media is tool which used for the promoting of sports the study about media and sports had been a popular topic for many years. Study on media and its influence many authors have point out the reality of a close link between sports and the Electronic, social media in the world. The media it consists of any form is taking part in promotion of sports, such as Television’s or Radio-show, (or commentator) on competitions or races. There is also best part; lives and contest shows about sports, on LED and Satellite Television’s. These events/ show, matches information and guides about events in the world about game. All players and sports hero or wining players have their own websites where anyone can get all kinds of information about the different games/ matches. Print media and magazines, as well as articles about athletes and clubs. The main objectives of this research are to show the influence of media on sports. This study was consisted of 2500 participants comparing both ganders (males and females). This research is qualitative in nature and design. In this research, researcher used questionnaires relevant to T.V, internet, electronic media as data collection tool. The data was analyzed through descriptive statistics A findings showed that both males and females participants were in favor of electronic media has a great influence on promoting the sports.





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How to Cite

Nosheen, S., Abdul Aziz shah, M., & Imran Raza, S. A. (2022). Role of Media for Promotion of Sports in Pakistan. Journal of Development and Social Sciences, 3(3), 60–64.