Honeycomb Framework: Examining the Social and Personal Drivers of Fake News Sharing on Social Media Platforms

Authors

  • Ifra Iftikhar Associate Professor, Department of Mass Communication, Lahore Garrison University, Lahore, Punjab, Pakistan
  • Bushra Yasmeen Associate Professor, School of Sociology, Minhaj University Lahore, Punjab, Pakistan
  • Numan Ahmad M. Phil Scholar, Department of Mass Communication, Lahore Garrison University, Punjab, Pakistan

DOI:

https://doi.org/10.47205/jdss.2022(3-III)01

Keywords:

Active Corrective Action, Honeycomb Framework, Instantaneous Sharing of Fake News, Passive Corrective Action, Social Media Users

Abstract

Presently, the dissemination of false news is one of the greatest problems surrounding social media platforms. Fake news is a weapon used to distort and mislead people's views, contributing to the escalation of social disputes and increase of insecurity. Honeycomb framework of social media was employed to examine various elements that impact the behavior of sharing information, including fake news. Findings show that media consumers claim to engage in fact-checking and corrective measures to prevent the propagation of misleading information. The results are inconsistent with the reality where the spread of misinformation remains a serious issue. More research is needed to further understand how the personal and sociological aspects identified by the honeycomb framework influence the spread of false news and how they relate to the worldviews of the communities in which people are embedded. It is important to comprehend fake news as a part of a wider media ecosystem.

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Published

01-07-2022

Details

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    PDF Downloads: 98

How to Cite

Iftikhar, I., Yasmeen, B., & Ahmad, N. (2022). Honeycomb Framework: Examining the Social and Personal Drivers of Fake News Sharing on Social Media Platforms. Journal of Development and Social Sciences, 3(3), 01–16. https://doi.org/10.47205/jdss.2022(3-III)01