Examining the Impact of Globalization on Cultural Identity and Linguistic Practices in Pakistan

Abstract

This study explores how globalization changes cultural identity and language practices in Pakistan, with emphasis on trans-cultural flows, global media, and exposure to education as the factors influencing identity shaping, language preference and daily cultural activity. The quantitative cross-sectional design was used to gather data based on a stratified random sample of 300 individuals (balanced gender, mostly composed of young, urbanized, and educated people). The globalization exposure, cultural identity, and language practices were measured with the help of a structured questionnaire, which demonstrated the good internal consistency (Cronbachs 0.755). The results of Pearson correlation showed that there were moderate significant positive relationships among globalization and cultural identity (r =.566), globalization and language practices (r =.422), and cultural identity and language practices (r =.537), which were significant at the 0.01 level. Regression analyses also showed that globalization is an important predictor of cultural identity (F = 140.732, p < .001) as well as language practices (F = 64.494, p < .001). The results indicate that globalization in Pakistan does not only erode local identities, on the contrary, it promotes hybridization, selective cultural appropriation, and linguistic adaptation. Although globalization contributes to the status and prestige of the English language and globalization, it also makes it possible to preserve and creatively rearticulate the local cultural identities. These observations can guide policy makers, educators, and cultural practitioners on how to balance globality and preservation of indigenous heritage