Effect of Fintech Adoption and Green Finance on Environmental Performance-Mediating role of Employee Green Behavior and Green Innovation

Abstract

This study explores the mediating role played by employee green behavior and green innovation. Due to the increasing environmental concern, it has now become essential for all businesses and organizations to address the ecological impact and it has now become a global priority as it has also been included in the sustainable development goals. The research paper investigates the combined influence of green finance and fintech adoption on the environmental performance of the organizations. This research adds value by investigating the mediation of employee green behavior. A questionnaire was administered to employees working in the banking sector of Pakistan to assess their perception of green finance practices and fintech adoption as well as role played by the green behavior adopted by employees. Results indicate a positive and significant relationship between green finance and environmental performance and fintech adoption and environmental performance. In addition to this it has been confirmed that employee green behavior mediates the basic relationship reaffirm that green innovation mediates the basic relationship. This suggests that employees who are more committed towards environmentally friendly practices tend to facilitate the translation of green finance and initiatives to adopt fintech into the environmental benefits for their organization. In addition to this the research also offers insights through which employee green behavior is affected by green finance and fintech adoption. Factors including organization culture, employee commitment, and awareness among employees are seen as the most potent drivers in shaping employee behaviors. This research is also beneficial to policymakers, business leaders and organizations by supporting them in the formulation of strategies that promote environmentally friendly practices.