Social Engineering Attacks in Pakistan: Analyzing the Weakest Link in Cyber Security

Abstract

This paper analyzes the prevalence, types, and root causes of social engineering attacks in Pakistan, emphasizing their implications. Researcher also proposed some possible solutions. In the era of rapid technological advancement, social engineering attacks have emerged as a significant cyber security challenge, particularly in countries like Pakistan undergoing swift digital transformation. Social engineering manipulates human vulnerabilities through techniques such as phishing, vishing, baiting, and pretexting, making individuals the focal point of exploitation rather than systems (NADRA. 2024). Researcher employed Doctrinal methodology and rely on research articles, books cases and online information available on websites. In Pakistan, the lack of cyber security awareness, digital illiteracy, weak organizational protocols, cultural tendencies toward trust, and an inconsistent legal framework have created a conducive environment for such attacks. The impacts are far-reaching, ranging from financial losses and data breaches to erosion of public trust and national security risks (FBR. 2021). Researcher suggest that to address this growing threat, the article recommends a multi-faceted approach, including cyber security awareness campaigns, digital literacy initiatives, strengthened organizational policies, technological solutions, and legal reforms. By fostering a culture of vigilance and resilience, Pakistan can mitigate these risks and safeguard its digital ecosystem.