Mediating Effect of Green Core Competence in the Relationship between Green HRM practices and Green Corporate Image among the Employees

Abstract

The current study tends to highlight the impact of green practices on employees’ performance, and, focuses on whether or not we could enhance employees’ performance through the use of green practices. Lot of work has been done in developed countries on sustainability, environmental management and going green as corporate social responsibility; however, developing countries like Pakistan are far behind in academic as well as managerial contribution on these concepts. For some academicians and managers, these concepts are rather new, and, even some of them are unaware of green management and sustainability. Analysis was conducted using data from a sample of 315 employees working in oil refineries and fertilizer plants in Southern Punjab. Data was collected through a questionnaire based on adopted scales. The most recent version of compliance with established Statistical Package for Social Sciences (SPSS) is can also be used to ascertain data extracted, and finalized by doing questionnaire coding as per the described scale. Additionally, data analyzed in terms of complete and accurate descriptive statistics is done by utilizing SPSS. For the purpose of verification of the study's outcomes, Multi-Collinearity, KMO and Bartlett’s Test of Sphericity, Direct & Indirect Effects on Dependent Variable. Hence, Green practices i.e Green recruitment & selection (GRS), Green orientation (GO) and Green training (GRT) were found significant through direct relation with Green corporate image (GCI). Similarly, above mentioned green practices were also found significant through mediated relationship of green core competence GCC on green corporate image GCI. Also, current study recommended that a conceptual model can be made better by adding or removing a few constructs or it may also be applicable to some other provinces and industries.