Rana, Muhammad Luqman Tauheed, Zafar uz Zaman Anjum, and Tariq Hameed Alvi. “Retailers-Led Brand Value Co-Creation Behaviors: An Intervening Analysis”. Journal of Development and Social Sciences 4, no. 2 (May 8, 2023): 589–603. Accessed April 29, 2024. https://ojs.jdss.org.pk/journal/article/view/512.