Fuad, Ahmed, and Burak Yaprak. “Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions”. Journal of Development and Social Sciences 6, no. 1 (February 25, 2025): 455–469. Accessed March 11, 2025. https://ojs.jdss.org.pk/journal/article/view/1337.