Fuad, A., and B. Yaprak. “Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions”. Journal of Development and Social Sciences, vol. 6, no. 1, Feb. 2025, pp. 455-69, doi:10.47205/jdss.2025(6-I)40.