JUNEJO, M. H.; NOHRI, K. B. The Celebrity Endorsement, Self-Brand connection and Consumer Based brand Equity. Journal of Development and Social Sciences, Gujranwala, Pakistan, v. 3, n. 3, p. 748–759, 2022. DOI: 10.47205/jdss.2022(3-III)71. Disponível em: https://ojs.jdss.org.pk/journal/article/view/539. Acesso em: 17 may. 2024.