HASSAN KHAN, J.; KASHIF, S. Relationship between Perceived Coolness and Brand Equity: A Mediating Role of Brand Love and Moderating Role of Self-Image Congruence. Journal of Development and Social Sciences, Gujranwala, Pakistan, v. 4, n. 1, p. 169–182, 2023. DOI: 10.47205/jdss.2023(4-I)16. Disponível em: https://ojs.jdss.org.pk/journal/article/view/401. Acesso em: 19 may. 2024.