BALOCH, S. Rethinking the Idea of Social Marketing: A Case for Upstream Social Marketing. Journal of Development and Social Sciences, [S. l.], v. 3, n. 3, p. 479–490, 2022. DOI: 10.47205/jdss.2022(3-III)46. Disponível em: https://ojs.jdss.org.pk/journal/article/view/315. Acesso em: 20 apr. 2024.