RANA, M. L. T.; ANJUM, Z. uz Z.; ALVI, T. H. Retailers-Led Brand Value Co-Creation Behaviors: An Intervening Analysis. Journal of Development and Social Sciences, Gujranwala, Pakistan, v. 4, n. 2, p. 589–603, 2023. DOI: 10.47205/jdss.2023(4-II)53. Disponível em: https://ojs.jdss.org.pk/journal/article/view/512. Acesso em: 4 dec. 2024.