QURESHI, F. K.; TAHIR, . N. A. Impact of Social Media Marketing Activities on Brand Loyalty: Exploring the Mediating Role of Brand Awareness and the Moderating Influence of Customized Age Group and Social Media Influencer. Journal of Development and Social Sciences, Gujranwala, Pakistan, v. 6, n. 2, p. 492–507, 2025. DOI: 10.47205/jdss.2025(6-II)41. Disponível em: https://ojs.jdss.org.pk/journal/article/view/1415. Acesso em: 12 jul. 2025.