FUAD, A.; YAPRAK, B. Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions. Journal of Development and Social Sciences, Gujranwala, Pakistan, v. 6, n. 1, p. 455–469, 2025. DOI: 10.47205/jdss.2025(6-I)40. Disponível em: https://ojs.jdss.org.pk/journal/article/view/1337. Acesso em: 11 mar. 2025.