[1]
Hassan Khan, J. and Kashif, S. 2023. Relationship between Perceived Coolness and Brand Equity: A Mediating Role of Brand Love and Moderating Role of Self-Image Congruence. Journal of Development and Social Sciences. 4, 1 (Feb. 2023), 169–182. DOI:https://doi.org/10.47205/jdss.2023(4-I)16.