[1]
Fuad, A. and Yaprak, B. 2025. Pixels to Purchases: The Influence of In-Game Ad Interactivity, Brand Attitude, and Game-Product Congruence on Buying Intentions. Journal of Development and Social Sciences. 6, 1 (Feb. 2025), 455–469. DOI:https://doi.org/10.47205/jdss.2025(6-I)40.